Search Engine Optimization

Search Engine Optimization

  • Teacher
    Teacher
    Shailesh Bhadra
  • Category
    Digital Marketing
  • Review
    • (20 Reviews)
Courses
Course Summary

Search Engine Optimization (SEO) is the method of promoting the quality of visits to a website in search engine. This SEO technique will increase both your website’s position and site visitors through the organic or natural search results, which can be learned through our advanced SEO training.
   40+ hours - Lecture - Practical Hours - Live Projects

Requirements
  •   Basic Understanding of Online Websites and its types
  •   Personal Website Hosting
  •   Hands on 7+ SEO Tools
Learn Search Engine Optimization

What is an SEO? - How SEO Works? - What is Keyword? - What are Competitors? - Search Engine Types

What is a SERP? - How are the results presented on a SERP - Organic and Inorganic Results - Site Positioning - What is meant by "Cached"? - What is SERP update and SERP movements? (Frequency of Update)

What are Search Engine Spiders? - How do Spiders Crawl the Internet and Collect Data? How can webmasters control Crawlers? - Crawler IP address and Name - Controlling crawlers using Robots.txt - Controlling crawlers using the "no follow" tag - Controlling crawlers with htaccess - Data Indexing

SEO Research - Domain Selection - Keyword Research - Competition Analysis
On-Page Optimization - Meta data Creation - H1, H2 Tag Checking - XML and HTML sitemap Creation - Robot.txt Function - ALT-Tag for the Images (Image Optimization) - Content Optimization - Copy Rights - Creating Web-Master Tool - Creating Google Analytics - Using Canonical URL Tag, to avoid Duplicate Content in your site - No-follow and Do-follow Relation
Off-Page Optimization - Search Engine Submissions - Regional Search Engine Submissions - Social Bookmarking Submissions - Directory Submissions - Social Media Submissions - Article Submission - Web 2.0 Creation - Blog Posting - Link Wheel Method - PPT Submission - Blog Comments - Forum Posting - Links Building Method - Press Release Submission

What are Inbound Links? - Why develop inbound links for a website - PR - SERP - Traffic - Understanding One way and Two Way (reciprocal) links.

Instructor
Shailesh Bhadra
Digital Marketer

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Course Features

  • Duration : 40+ Hours
  • Lectures : 20+
  • Practical Hours : 20+
  • Live Projects : 3+